Answers, before you ask

LIT App is a photo delivery platform for event and wedding photographers in India. Photographers upload an event once, and guests find their own photos by taking a selfie (AI face search), scanning a QR code or opening a WhatsApp link. LIT Cull is its AI culling tool for computers, and LIT SUITE is its studio management tool. Over 1500 photo studios across India use LIT.

No. Guests open the link or scan the QR code, take a selfie and see their photos in the browser. LIT App for mobile on Android and iPhone is optional.

Chrome and Edge on a laptop are the best experience, including resuming after a reload. Safari and Firefox work too, with fewer resume options. On phones, keep the screen on while uploading.

LIT Cull is LIT's AI culling software for macOS and Windows. It removes duplicates and blinks, picks the best shots and applies consistent colour grading to a whole event before you open your editor. It runs on your computer and does not upload your photos.

With your mobile number and a one-time code, or by continuing with WhatsApp. There is no password.

Wait a minute and resend, check the number has WhatsApp, or choose SMS. Still stuck? WhatsApp us.

Sessions expire after a while for your safety. Log in again with your mobile number; unfinished uploads stay in the queue.

LIT App retries on its own and resumes after a closed tab. It also checks that every file landed in the album and skips duplicates.

Yes. Drop it on the upload area or use Choose folder. Sub-folders become folders in your LIT album. Folder names are kept as they are, apart from characters LIT cannot store.

Not with Original, which sends every byte as it is. Full HD and 4K save photos as JPEG, which drops details such as date, camera and location. RAW, HEIC and videos are never resized.

No. LIT Cull runs on your computer, for macOS and Windows.

Plans are yearly, GST included, with unlimited events. Compare them on the pricing page and buy from the store. Your plan is activated on the mobile number you give at checkout.

LIT App plans are yearly and include GST: Starter ₹2,499 (25 GB), Pro ₹3,499 (100 GB), Studio ₹6,999 (250 GB), Scale ₹9,999 (500 GB) and Agency ₹13,999 (1 TB). LIT Cull auto culling is ₹14,999 a year and the Custom Mobile App is ₹15,000 for a 1 year licence.

Plans are non-refundable once activated. See the refund policy for the exceptions.

Message us on WhatsApp from your registered number and we will delete your account data as described in the privacy policy.

LIT is run by Memorylane Digital LLP, India.